One special person, with the best minds in the world of quality and concept he was Adi Dassler who invented the Adidas brand during the 1920s; brand name is an abbreviation of its name. Adi is an avid sports fan, but also a shoe manufacturer, and he has a vision: to find a coach that allows an athlete to perform at an optimal level, while protecting the leg from injury by providing specialists, and supportive designs. This idea is the second characteristic of our modern sensitivity, we regard it as the hallmark of sports clothing that they are protective and supportive, but in its time this is a revolutionary idea. Adidas coach proved very popular, and in a short time, the company Adi Dassler produces more than 100 pairs of trainers per day – quite an achievement for the newly developed company. During the late 1930s, the Adidas brand began to expand its range of merchandise; They start by creating a coach that is designed specifically for a particular sport. For example, they started making tennis shoes, ice skates, and golf.
When Adi Dassler first started trading with the Adidas brand name, he had a business partner, his brother, Rudolph. During the 1940s, their vision of how companies would begin to diverge, and they chose to take a different path. Adi continued with coaching Adidas, but his brother, Rudolph, founded a rival company: Puma. As a way to distinguish the two marks, Adi decided to add the three lines, part of the image of the Adidas brand icon.
During the 1950s, Adidas brand really entered into itself. With the creation of its first line of soccer shoes, complete with buttons, the company attracted the attention of all major football leagues around the world, which of course proved to be very profitable. Indeed, the Adidas brand designed soccer shoes worn by the winning team at the 1954 World Cup, which took place in Switzerland. In the mid-1950s, 1956 to be precise, the Adidas brand became part of the Olympic sponsorship in Melbourne, and needless to say, after this, nothing stopped him. Currently, Adidas is one of the most famous brand names worldwide, a remarkable achievement for such a humble beginning. The new plant goes into existence on a regular basis, and the brand is spreading throughout the capitalist world.
It was not until the 1960s, however, that Adidas expanded its reach and began producing sportswear. In 1963, they also began expanding their merchandise to include sports equipment as well, if not for this step, we would not see Adidas ball on a major soccer sport event – a picture that really became the icon of the ‘beautiful game ‘.
The 1970s saw the first ‘Trefoil Logo’ appear on clothing, equipment, and footwear. Adidas enters the Trefoil Logo as a means for people to tell Adidas imitations, from the original article. In the 1980s, the Adidas brand was involved in wider sports planting and celebrations in general, Horst Dassler founded ‘Sports, Culture, and International Comfort’.